LUMA solves the problem of a lack of access to basic legal literacy and affordable legal services in South Africa. 

LUMA is a chatbot that educates the user on the law (currently the focus is on employment law) and its processes in a friendly and conversational format. Access to the bot is via Facebook messenger, with a web version coming soon. The LUMA chatbot provides the user with basic information on what to do, how to do it, where to go and which documents will be required. This content is free. Should a user require further assistance they will be able to consult with a lawyer at €14/ 35min or €30/60min, who will provide advice on the possible next steps for the user to complete on their own, alternatively the user can sign on for a fixed, paid service package that can be paid off once or spread out over a 6 month period.